Residential
Volume, speed, and follow-up.
Leads arrive at every hour. The build answers fast, qualifies, and books the showing.
Custom builds · In detail
Everything we build, around how you work.
Built for your workflow, wired into your CRM and MLS. Residential or commercial, anywhere in the country.
Custom-built.Wired into your CRM and MLS.
Nothing off the shelf. Every call, lead, and showing lands in the tools you already use — CRM, MLS feed, texting, and email — as one source of truth instead of five disconnected apps.
Book a callBuilt the wayreal estate works.
Coast to coast
Independent agents to national franchises.
Residential + Commercial
Both sides of the business.
Remote-first
Video calls and your existing logins.
You own your data
Exportable and auditable.
Teams.One system every agent actually uses.
Lead scoring and round-robin assignment by live availability, so nothing sits in a shared inbox. < 5 min to claim a lead.
In practice
< 5 minto claim a lead
A 12-agent team’s leads sat in a shared inbox. Now every lead is scored and assigned round-robin by live availability — nothing goes unclaimed past five minutes.
What’s included
- Lead scoring on arrival
- Round-robin by live availability
- Agent notified by text
- One system the whole team uses
Best for: Teams
Often starts with: AI Workflows, AI Systems
Brokerages.Reporting up, autonomy down.
A boutique brokerage owner now has a CRM that surfaces stalled listings, at-risk closings, and agent activity — a dashboard checked in five minutes each morning.
- Stalled listings caught the same day
- At-risk closings surfaced
- Role-based dashboards
- Fair Housing–aware guardrails
Best for: Brokerages · Same day stalled listings caught
Often starts with: AI Systems
National & Franchise.The same system in every office.
Forty offices needed the same lead-response workflow without forty separate implementations. We built one white-labeled system and rolled it out office by office.
Best for: Multi-office networks · 40 → 1 offices
- White-label rollout
- Centralized reporting to leadership
- Individual dashboards per office
- Staged rollout
Residential or commercial.Both sides of the business.
The work is different, so the build is too.
Commercial
Fewer deals, longer cycles, more moving parts.
The build tracks what’s easy to lose over months — like a lease renewal, flagged 90 days out.
Built remotely,for anywhere in the country.
We work over video calls and your existing logins — coast to coast, independent agents to national franchises.
- Video calls, not site visits
- Your existing logins
- You own your data — exportable and auditable
Three things we build.In plain English.
Browse all services01 Workflows
Automate the steps you already do by hand.
A new lead comes in, gets scored, gets assigned, and gets a follow-up text — the same way every time.
See examples02 Agents
Something your clients can talk to.
It answers calls, texts, and WhatsApp messages, qualifies buyers and sellers, and books showings.
See examples03 Systems
Your CRM, MLS, and comms, unified.
Workflows and agents connected to the tools you already use — one source of truth instead of five apps.
See examples01Automated workflows.The steps you repeat, running themselves.
< 90 sectypical lead response, down from hours
A residential team’s leads after 6pm now get a reply within 90 seconds.
We map your actual process, then automate it so it runs the same way every time, day or night.
Best for: Agents → Teams · Typical build: 2–4 weeks
What’s included
- Lead scoring, routing, and assignment
- Follow-up sequences by text, email, and WhatsApp
- Showing and open-house scheduling
- Transaction-milestone reminders
- Listing-status and price-change notifications
02AI agents and voice.Something clients can actually talk to.
It answers the phone, texts back and forth, qualifies a buyer or seller, and books a showing — in natural language instead of a rigid menu.
Best for: Any size · Typical build: 2–4 weeks
Try the receptionistDemo with made-up listings
Hi, this is Oakline Realty. How can I help?
Is 12 Oak Street still available?
Yes — 12 Oak Street is available to tour. Would Thursday or Friday work better?
100% of after-hours calls answered, in practice.
AI voice receptionist
Answers, screens, and books — no phone tree.
Bilingual AI
English and Spanish qualification and follow-up. Pairs with WhatsApp.
What’s included
- Inbound call answering, screening, and routing, 24/7
- Outbound follow-up and reminder calls
- Text and WhatsApp conversations
- Buyer and seller qualification before handoff
- Transcripts and recordings logged to your CRM
In practice.One problem, one build.
01 Workflows
A residential team was losing leads that came in after 6pm. Now every new lead is scored on arrival, the assigned agent gets a text, and the client gets an auto-reply.
Outcome: every lead replied to within 90 seconds.
See Workflows02 Agents
A property management firm’s after-hours line goes to an AI voice agent that triages emergency vs. non-emergency calls and texts the on-call technician.
Outcome: 100% of after-hours calls answered.
See Agents03 Systems
A commercial brokerage kept listing data, comms, and deal tracking in three places. Now a status change updates everywhere.
Outcome: ~90% less manual re-entry.
See Systems04 Custom CRM
A boutique brokerage outgrew its spreadsheets. It now runs per-agent pipelines, lead scoring, and a commission tracker — data migrated and cleaned.
Outcome: per-agent pipelines and a commission tracker.
See Custom CRM05 Plugins
A commercial brokerage’s CRM couldn’t track lease renewals. A plugin now surfaces them and notifies the broker 90 days out.
Outcome: broker notified 90 days out.
See Plugins
03AI Systems.One source of truth.
~90%manual re-entry eliminated
A commercial brokerage had listings, comms, and deal tracking in three places — now one update updates everywhere.
Your CRM, MLS feed, and comms, connected — a listing updated in the MLS updates the CRM record, the agent text, and the transaction file within seconds.
Best for: Teams → Brokerages
Three more wayswe plug in.
When the fix is a better CRM, one missing feature, or a connection between tools you already pay for.
04
Custom CRM. Built around how you sell.
Buyer lead · Oak Street
Per-agent pipeline · Illustrative
- New
- Qualified
- Showing
- Offer
- Closed
Lead scoreScored
OwnerAssigned agent
AccessRole-based
DataExportable
- Commission trackerTracked
- Transaction milestonesReminders on
- Showing · Thu 2:00pmLogged
- Migrated from spreadsheetsCleaned
6–8 wks typical build.
Best for: Teams → Brokerages
- Custom pipeline stages
- Lead scoring and assignment
- Commission and transaction tracking
- Role-based access
- Exportable, auditable data
Migration and cleanup included — a boutique brokerage moved off spreadsheets to per-agent pipelines.
05
Plugins & Extensions. Extend what you already pay for.
1–3 wks typical build.
A commercial brokerage’s CRM couldn’t track lease renewals — now a plugin flags them 90 days out.
Best for: Any size with an existing CRM
- Custom fields, automations, and dashboards in your existing CRM
- MLS and IDX plugins
- Browser extensions
- API extensions for kvCORE, Follow Up Boss, Chime, LionDesk, and Wise Agent
06
Integrations. Connected to what you already use.
No rip-out — your team keeps its logins.
Email & calendar
- Outlook / M365Supported
- Gmail / Google WorkspaceSupported
Messaging
- WhatsAppSupported
- Slack / TeamsSupported
- RingCentral / TwilioSupported
Documents
- DocuSign & DotloopSupported
CRMs
- kvCORESupported
- Follow Up BossSupported
- ChimeSupported
- LionDeskSupported
- Wise AgentSupported
Automation
- Zapier & MakeSupported
Accounting & scheduling
- QuickBooksSupported
- CalendlySupported
Which onedo you need?
Many teams start with one and add the others. Here’s how they differ.
| Capability | AI Workflow | AI Agent | AI System |
|---|---|---|---|
| Talks to clients | |||
| Runs on its own | |||
| Connects tools | |||
| Starts with | Agents → Teams | Any size | Teams → Brokerages |
Need something ready-made? Voice and CRM are products too.
REAG Voice and REAG CRM are available off the shelf for $49 a month — many teams start there.
REAG Voice
Every call answered.
An AI phone line that answers every call, knows your listings and qualifies every caller.
- Your own local number, answered 24/7
- English and Spanish
- Hot, warm or cold — with a summary
REAG CRM
Every lead followed up.
One inbox for LoopNet, Crexi, website and email leads, with follow-ups that send themselves.
- Every lead in one inbox
- 3-step follow-up that runs itself
- Pipeline, tasks and showings
How an engagementworks.
Audit
We map how your team works today — leads, listings, transactions, and tools.
Design
We spec the specific workflow, agent, or system that fits.
Build
We connect it to your existing CRM, MLS, and comms. No rip-and-replace.
Support
We refine it as your team, market, and volume change.
Typical timelines: plugin 1–3 weeks · workflow or agent 2–4 weeks · custom CRM 6–8 weeks.
How longit usually takes.
- 1–2 wksweeks · Audit
- 1–3 wksweeks · Plugin
- 2–4 wksweeks · Workflow or agent
- 6–8 wksweeks · Custom CRM
Find yourstarting point.
One independent agent or four hundred offices — same care, right-sized build. Pick the one that sounds like you.
Get your time back from your inbox.
Lightweight AI that handles follow-up and scheduling, so you spend your time with clients — no enterprise contract or IT team.
Usually start with
AI WorkflowsREAG Voice
More for this segment Typical first build
A single agent working both buyer and listing sides was texting every new Zillow and Realtor.com lead by hand. We set up a workflow that replies within a minute, qualifies the lead, and only puts the ones worth a callback on her calendar.
~2 wkstypical setup
One system every agent actually uses.
Lead scoring and round-robin assignment by live availability, so nothing sits in a shared inbox.
More for this segmentIn practice
A 12-agent team’s leads sat in a shared inbox. Now every lead is scored and assigned round-robin by live availability — nothing goes unclaimed past five minutes.
< 5 minto claim a lead
Reporting up, autonomy down.
Role-based dashboards and Fair Housing–aware guardrails, so owners see the whole business and agents keep working their way.
More for this segmentIn practice
A boutique brokerage owner now has a CRM that surfaces stalled listings, at-risk closings, and agent activity — a dashboard checked in five minutes each morning.
Same daystalled listings caught
The same system, trained the same way, in every office.
One white-labeled system with a staged rollout, office by office.
More for this segmentIn practice
Forty offices needed the same lead-response workflow without forty separate implementations. We built one white-labeled system and rolled it out office by office.
40 → 1offices, one system
One problem.One build.
We don’t publish generic case studies. Each result is one specific problem and the one build that solved it.
National & Franchise · Residential
40 → 1
offices, one system
- Problem
- 40 offices needed the same lead-response workflow without 40 separate implementations.
- What we built
- One white-labeled system, rolled out office by office, with a network-wide leadership dashboard.
- What changed
- Every office runs the same tools and training; each manager sees only their own office.
Team · Residential
< 90 sec
lead response time
- Problem
- Leads that came in after 6pm sat untouched until morning.
- What we built
- A workflow that scores every new lead on arrival, texts the assigned agent, and auto-replies to the client.
- What changed
- Every lead gets a reply within 90 seconds, after-hours included.
Brokerage · Commercial
~90%
less manual re-entry
Listing data, comms, and deal tracking connected — a status change updates everywhere.
Property Management · Residential
100%
after-hours calls answered
An AI voice agent triages every after-hours call and texts the on-call technician.
Brokerage · Commercial
90 days
lease renewal notice
A CRM plugin surfaces lease renewals and notifies the broker 90 days out.
Boutique Brokerage · Residential
6–8 wks
custom CRM build
Spreadsheets replaced by per-agent pipelines, lead scoring, and a commission tracker.
Questions,answered.
Straight answers, grounded in how we actually work.
Still have a question?
Book a callNo. We integrate with the CRM, MLS, and communication tools you already use — no rip-and-replace. If you don’t have a CRM that fits, we can build one.
Not surewhich one fits?Ask us.
That’s the first conversation — not something you need to figure out beforehand.